An Ode to Millennial Pink: The New Colour for the Non-Traditional Bride

From beauty packaging, to food and interior décor, the last few years has seen the rapid rise – and surprising staying power – of one colour: millennial pink. This Pantone approved hue burst onto the scene in 2016, and has essentially taken over our lives; dominating our Instagram feeds and bleeding its way into our wardrobes. It’s fun, it’s youthful and honestly, it’s versatile. Because as specific as we might think a colour like “millennial pink” is, there’s really no one, true defining tone. Over the past two years, millennial pink has become more of a mindset, used to describe anything blush hued – spanning from fluorescent, Pepto-Bismol pink to soft, 70s-esque rose-coloured lenses. It started out as something fun and kooky, but in the years since it came into the fashion world, the popularity of millennial pink (and pink in general) has given the tone some authority. It’s no longer frivolous, but powerful.

And nowhere is that more apparent than in its transition into the world of weddings and designer sarees. Traditional brides have long gravitated towards red on their wedding days. Representative of passion, strength and vigour, the colour red has long held a place of importance within Indian traditions – especially when it comes to a bride’s saree. But recently, there’s been a shift. With changing times and attitudes, modern brides are hopping on the millennial pink train, choosing ethnic wear and designer sarees in varying shades. This colour is a perfect, unexpected twist on traditional garments and designer sarees, while also incorporating some romanticism and femininity. The softer hue is especially suited to spring weddings.

And everyone’s getting on board. Just this week, Indian actress and beauty queen Neha Dhupia married her partner in a gorgeous light pink saree (with her husband – Angad Bedi – sporting his own shades of pink via his turban and pocket square). And it’s not just for Bollywood starlets and actresses. Modern brides in Canada and the United States are increasingly looking outside the box on their wedding day, epitomizing the blushing bride in their demeanour and their garments.

Below, we’ve rounded up five of our favourite pink-hued designer sarees. Check them out below and online at ShopBollyWear!

Rose Pink with Floral Print & Golden Zari Work Designer Banarasi Saree

Rose Pink with Floral Print & Golden Zari Work Designer Banarasi Saree

Salmon Pink Banarasi Silk Designer Saree

Salmon Pink Banarasi Silk Designer Saree

Traditional Pink and Red Shaded Bandhani Saree

Traditional Pink and Red Shaded Bandhani Saree

Dual Tone Linen Saree with Zari Border Work

Dual Tone Linen Saree with Zari Border Work

Light Pink Gorgeous Art Silk Gujarati Kantha Stitch Saree with Yellow, Green and White Thread Work

Light Pink Gorgeous Art Silk Gujarati Kantha Stitch Saree with Yellow, Green and White Thread Work


Link to Vogue India

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