Even though women today share equal status as men, the day-to-day challenges that women are still forced to face makes women’s empowerment one of the top most priorities of any civilized society. Women should have access to economic sustainability and gender equality which is a social imperative in every organization. Women from the rural population and marginalized families are mainly at the receiving end of the prejudices which act as a deterrent for them to play an active role in the society. The global scenario suggests that a large number of women are unemployed, which traps them in the vicious cycle of poverty. They are often victims of gender inequality as it is embedded deep in our society and also represents our social-political structure. Women have embarked on a new journey to discover and unravel their talents through their dedication and hard work despite being bound with family obstacles and social drawbacks. There are many institutions who have pledged to support the basic needs and empower indigenous women to expand their opportunities. The sole intention of these organizations is to provide the women access to necessary education, health care, employment and a social standing. These vulnerable and dependent women are trained mostly in the textile and weaving industry to make them independent and economically empowered.
Women Empowerment through Weaving
All women across the Indian subcontinent should be encouraged by the vision of economic independence and a society devoid of gender bias. There are many self-help organizations that especially promote women artisans to be a part of this platform, in an effort to make them self-sufficient and also support their efforts to carve a niche in this challenging world. Their strong determination has also attributed towards making these vulnerable women a part of the textile and weaving industry to make them empowered and more fit to support their families and get a social stature. They should be armed with skill and education so they are more apt to deal with the big bad world. The most lucrative and popular means of livelihood among underprivileged women is weaving, handicrafts or working in the textile industry. The textile industry acts as the second largest employment generator for women. Women are ideal to contribute in this industry because of their strong aesthetic sense, sheer will power, hard working nature and inclination towards art. Women artisans not only act as the main work force behind the textile industry, they also keep the ancient and traditional forms of art alive through their diverse artistry. Women weavers demonstrate the rich and diverse culture and heritage of India through their work and represent India in the true sense in front of the western countries. All the traditional handcrafted intricate designs on fabrics by the Indian artisans hold a different kind of appeal for the masses. These women also contribute in keeping alive the cottage industries that increase employment and also ensure betterment of society.
Websites like ShopBollyWear laud and promote the efforts of these empowered women who have taken part in preserving traditional weaving cultures. It has taken an initiative to encourage women designers who work closely with under-privileged women and provide them a means of livelihood. It provides a platform to showcase India’s rich cultural heritage, handicrafts and ethnicity to the western countries. All the designers at ShopBollyWear try to create unique designs while experimenting with different dress materials, designs, embellishments, weaves and more. All these Indian designers are making an earnest attempt to keep alive ancient Indian crafts and designs through their creations.